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Are you looking for retail store display ideas for a new shop, or are you considering re-doing the displays in your existing brick and mortar store? There are a lot of considerations when it comes to selecting the right retail store display fixtures, stands, cases, and shelves. Here are a few simple tips to keep in mind while you are shopping. Taking some time to reflect on these suggestions can help you save money and get only what you really need.

1. Think about your target market.

When you are buying retail display cases, think first about the demographics and preferences of the customers you are targeted with your products. Are your product displays compatible with their needs? For example, let’s say you run a shop that sells clothing to petite women or toys to children. Are the shelves you are looking at too high for them to reach?

2. Consider your store’s theme and products before choosing materials.

You also want to make sure you buy retail display racks and stands which support the theme of your shop and fit in with your merchandise. Let’s say for example you are selling antiques and imports from around the world. You might do better with some nice wood shelving than chrome wire, because it helps create an atmosphere that fits with your products. Or maybe you are selling high-tech merchandise. In that case, you might want to go with steel shelving and other modern materials, and steer clear of old-fashioned materials like wood.

3. Think about your store layout.

Before you purchase shelving, you should always think about how it will fit into your layout as a whole and impact visibility. Are the high or opaque shelves you are looking at going to occlude your customers’ view of the rest of the store? Will the shelves encourage your customers to shop, or will they drive them away or deter them from exploring the rest of the store? You always want to aim to create a natural flow throughout your shop to encourage shopping behavior.

4. Ask yourself if the displays will be convenient for your staff.

While you probably want to be thinking about customers and sales first and foremost, you should also consider your staff. Will you and your employees have an easy time setting up and taking down racks, moving them if necessary, and cleaning them? Would there be another option which would better serve your needs?

Retail product displays are an essential part of any brick-and-mortar layout. While it is tempting to think of them as something in the background, they have a psychological effect on your customers, and may also offer additional conveniences (or inconveniences). The wrong materials and types of displays can send the wrong message or get in the way while customers are shopping. The right types of displays and materials can send an appealing message which invites customers to spend more time in your store, and ultimately buy more of your products.