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Looking for visual merchandising display ideas for your retail sales floor? The power of your retail displays lies in your understanding of the elements of successful visual merchandising. To that end, it is a good idea to read up on visual merchandising tips before you shop for retail product displays for your store. Here are 5 elements that any retail product display should include.

1. A sense of balance.

Your retail product displays should always have a neat, well-balanced appearance. This does not mean your displays should necessarily be symmetrical. If your displays are too orderly, they may seem sterile and uninviting. Strive for balance that is asymmetrical, friendly, and gives a sense of completeness to your retail displays. Start by placing your largest items in the display first, and then adding in the smaller items as needed to fill in gaps. As items are purchased, you will need to shift things around so that there are no unusual gaping holes in your displays.

2. Adequate lighting.

It is important that your visual merchandising displays be well lit and clearly visible to shoppers. This is key for a couple of reasons. Firstly, it helps customers to actual see your items and shop. But secondly, it creates an inviting atmosphere in which to shop. Poorly lit displays feel unwelcome and may make customers feel uneasy.

3. Color.

Color is a very important aspect of any visual merchandising display. If you use colors in your displays which clash with each other, they can drive customers away, or simply be overlooked. Color-coordinated displays that effectively combine colors in an aesthetically pleasing fashion can help to convey a mood and draw the eye. They can also contribute to a sense of balance in a retail display. It is usually a good idea to come up with a color scheme in advance, before you start putting a display together. You may even want to use this as the basis for your displays, along with your merchandising theme.

4. Signage.

Well-placed, strategic signage can help communicate the purpose of a display to a customer. It might, for example, inform the customer that the display items are on sale or perfect for the season. Learn to identify the focal point of any display you create, and display signage where the eye is drawn.

5. Simplicity.

On the whole, product displays should be simple and allow the shopper to take in the entire display at a glance. Excessively complex or elaborate displays can end up looking busy and chaotic, or even messy—which is the last impression you want to give. Strive for simple, elegant, balanced displays, and you will find success.

Once you understand the essentials of visual merchandising, you will find it easier to shop for retail product display shelving and stands. You will know what types of shelves are ideal for creating the product displays that your shop is known for. The right display cases and shelves combined with creative visual merchandising can lead to a tremendous boost in your sales.