https://www.bin-store.com/blog

When you’re purchasing your bulk retail displays, it can be easy to think that you’re never going to be able to attract attention to your products when you’re using wire shelving and standardized product display stands. The reality however is that even with these basic supplies, you can create eye-catching displays that really stand out. What are some tips you can use to draw your customers’ attention over to your product displays?

• Use a creative lighting display. If you create intriguing lighting displays, you can make an otherwise dull display stand out and attract attention. People naturally gravitate to interesting lighting, so create unique spaces using light. For example, even just a standard but attractive household lamp with an incandescent bulb can create a corner of warmth in a store which is otherwise lit by cold fluorescent overhead lamps. This warmth is enticing and can cause your customers to want to investigate the pleasant spot. Colored lights can also draw attention to displays—just make sure your colored lights don’t confuse customers about the colors of your items on display since they may distort what is visible.