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Throughout your store, you probably have a wide variety of visual merchandising display fixtures. But choosing the right types of retail display racks and cases is only the start of designing effective product showcases. One of the trickier aspects involves how you group products within those displays.

One of the most common beginner mistakes is to group all of the same products together. So for example, you might pile up a stack of shirts on a retail display table, figuring that makes for a simple and effective display. Now, if you were in a grocery store, that might be true. But if you sell clothing or home décor or another product, to customers it is going to look more like walking through a warehouse.

So what should you do? Here are a few tips for organizing retail product displays:

1. Group products which logically go together.

If you are selling suntan lotion, display chapstick next to it. If you are selling mittens, place them next to gloves and scarves. You can even place them inside the same retail dump bins.

2. Group products which are all associated with a particular activity.

This follows off of the above concept. The reason that mittens and gloves are associated is because they are both garments you wear to keep your hands warm, but why are they associated with scarves? Because people wear them outside while doing winter activities.

You can take that idea even further. Add a pair of ice skates to your display, or a snowman prop. Even if you do not sell ice skates, you are pointing out that your gloves, mittens and scarves are perfect for staying warm while doing fun winter activities. This makes it easy for customers to picture incorporating your products into their lives. This is a powerful form of “show, don’t tell.”

3. Group products which are all tied to a particular theme.

You do not necessarily need to group products around any one particular activity. Sometimes all you need to tie things together is a theme. Seasonal themes work well, as do holidays. But you may come up with additional creative themes as well which are uniquely suited to your particular product niche. Sometimes even just a color or a certain style works well, especially if you sell attire. If you know for example that this year’s color is marsala, you could put together a display with nothing but marsala products. This kind of theme may also work well if you are selling house wares.

Trying to group products for retail displays in a way which is visually appealing and makes logical sense isn’t easy. It takes time to learn how to draw in customers and visually up-sell merchandise. But once you get some practice, observe your customers, and take notes on what works and what doesn’t, you will figure out the best ways to group and showcase products on your racks and in your retail floor displays.